Pilot 2 Co-Pilot: A Leadership Podcast on Growth and Collaboration
Leadership isn’t a solo flight, it’s a team effort. Pilot 2 Co-Pilot is a leadership podcast hosted by bestselling author and leadership speaker Antonio Neves and credit union CEO Jason Lindstrom. Together, they explore real-world leadership lessons on how executives, entrepreneurs, and managers can grow, adapt, and lead with purpose.
Each episode dives into the realities of business leadership, from building strong teams and navigating change to shaping workplace culture and making tough decisions with clarity. Listeners gain practical strategies, inspiring stories, and actionable takeaways to strengthen their leadership skills and accelerate professional growth.
Whether you’re a CEO, manager, or emerging leader, Pilot 2 Co-Pilot will help you chart your course, stay grounded in purpose, and lead with confidence, because the best leaders don’t fly solo; they lead in collaboration.
Pilot 2 Co-Pilot: A Leadership Podcast on Growth and Collaboration
Episode 6 - Why Storytelling Still Works in Credit Union Marketing
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of Pilot 2 Co-Pilot, Antonio Neves and Jason Lindstrom sit down with Edward Budway, Vice President of Marketing at Evergreen Credit Union, to talk about one of the most powerful tools in credit union marketing: storytelling!
They cover everything from the evolution of media, word-of-mouth marketing, and social media strategy, to community partnerships and real-time marketing tactics. Ed shares how his team uses member stories, social content, and even local rivalries to build trust and grow Evergreen’s presence across Maine.
You will also hear practical ideas for low-budget marketing teams, how to measure ROI without obsessing over every number, and what it takes to stay creative, consistent, and connected in a crowded digital world!
What You'll Take Away:
- What makes a credit union story worth telling
- Why word-of-mouth still drives trust
- How real-time marketing can work if done right
- Why consistency beats constant change
- Low-budget moves credit unions can use today to build community and brand loyalty
- How CEOs and marketing teams can build trust and stay aligned
Links & Resources:
